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Essentials of International Marketing by Donald Brady: A Comprehensive Guide to Global Business Success

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Essentials of International Marketing

by Donald L. Brady

5 out of 5

Language	:	English
File size	:	5774 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	390 pages

In today's globalized economy, it is more important than ever for businesses to have a strong understanding of international marketing. Essentials of International Marketing by Donald Brady is a comprehensive guide to global business success. It covers all aspects of international marketing, from market research to product development, pricing, and distribution.

Market Research

The first step in any international marketing campaign is to conduct thorough market research. This will help you to identify your target market, understand their needs, and develop a marketing strategy that will resonate with them. Brady provides a detailed overview of the market research process, including tips on how to collect data, analyze the results, and make informed decisions.

Product Development

Once you have a good understanding of your target market, you can begin to develop products or services that meet their needs. Brady discusses the importance of product adaptation, packaging, and branding in international marketing. He also provides guidance on how to protect your intellectual property rights.

Pricing

Pricing is a critical element of any marketing campaign. Brady provides a comprehensive overview of pricing strategies for international markets. He discusses the factors to consider when setting prices, such as the cost of production, competition, and the perceived value of the product or service.

Distribution

The final step in the international marketing process is to distribute your products or services to your target market. Brady provides a detailed overview of the different distribution channels available, including direct sales, indirect sales, and franchising. He also discusses the importance of logistics and supply chain management.

Essentials of International Marketing is a must-read for any business that wants to succeed in the global marketplace. Brady provides a wealth of practical advice and insights that will help you to develop a winning international marketing strategy.

Here are some of the key benefits of reading Essentials of International Marketing:

You will gain a comprehensive understanding of all aspects of international marketing.
You will learn how to conduct market research, develop products, set prices, and distribute your products or services to international markets.
You will gain insights into the cultural, legal, and political factors that can affect your international marketing efforts.
You will learn from the experiences of other businesses that have succeeded in the global marketplace.

If you are serious about growing your business internationally, then Essentials of International Marketing is the book for you. Order your copy today and start on the path to global business success.

Essentials of International Marketing

by Donald L. Brady

5 out of 5